Customer Support: How Much Should You Be Spending?

Customer Support: How Much Should You Be Spending?

Customer acquisition and retention are key factors to running a successful SaaS. If you have a killer product, but subpar customer support service, you likely aren’t going to keep existing customers around for very long, much less attract new ones. To keep your...
How to Handle Customer Requests (And Keep Your Sanity in the Process)

How to Handle Customer Requests (And Keep Your Sanity in the Process)

We’ve all had those customers; you know the ones. The ones who come at you fists raised, steam blowing from their ears, and ready to fight you tooth and nail on everything they think is wrong with your company or product. Whether you’re handling customer requests,...