Open doors by choosing your focus. Here’s how specializing leads to more opportunities and more profit.
Facebook retargeting campaigns are powerful. The Facebook advertising is powerful, and that means that there’s a bit of a learning curve. Today’s lesson is on how to set up and run a Facebook retargeting campaign. Hopefully this tutorial will save you some time and frustration on setup!
What do you need to know when you’re trying to find or define a target market? Narrow Your Focus A lot of new entrepreneurs want to try to do far too much, or sell something to everyone, and they don’t want to define or narrowly define a specific target market. But the trick is, when […]
Consumers are constantly scrolling through their phones, and online shopping is growing in popularity. Establishing your brand identity and making it unique to the industry is the cornerstone to building recognition. If you follow these guidelines, you will gain more customers and build your credibility. Define Your Brand The first step in building your online […]
A solid call to action (CTA) is a vital part of funneling visitors and boosting overall revenue for your business. If you personalize your CTAs based on past buying experience, or the habits a visitor has while browsing on your site, you can increase your overall conversion rate by about 42%. The possibilities are endless, […]
A post by Bryan Davis Good news! In the digital age, you don’t need a lot to market yourself. Marketing strategies that are considered bare minimum will still benefit you in the long run. Here is your digital marketing survival guide with 5 ways to help you elevate yourself to the top of your […]
If you’re investing in a company like this, you NEED to understand what is happening and how it is happening. When investing in a SaaS system, you don’t need to look at things from a code level, but you need to have the ability to tell if the people working on the project have a […]
Rachel Jackson guest writes about powerful smart phone apps that can streamline running your small business. Running a small business is never a stress-free job. Finding the right small business apps shouldn’t be the hardest part. Most of the times starting as a one-man show, small businesses can be as satisfying as they are time-consuming […]
Guest blogger Patrick Foster gives some practical ideas about learning from your competition. Did you know that 67% of leads in 2016 were generated from brand blogs? Or that 63% of B2B marketers say that their most effective content is infographics? Without statistics and evidence from competitor research at your fingertips, it can be difficult […]
Guest blogger Marina Robertson explores easy steps to increase your business’ conversion rate. Considering the fact that a lot of people use their mobile devices for surfing the net, it is better for online businesses to have a platform that runs well on mobile devices. If the site loads really slowly or has errors when […]