Social media is sharply advancing its investment in videos, and for good reason. More and more live-streaming platforms are finding traction, allowing users to easily integrate video into digital marketing campaigns. The video and application tools on smartphones allow people to digitally have a full production studio at their fingertips. It’s clear. Video is the […]
10 Social Media Stats That Could Transform Your Marketing Plan
Guest post by Richard Barker If the marketing world is as fast paced as we think it is, then the social media marketing world is evolving at breakneck speed. Whatever your chosen channels, social media marketing has been the go-to strategy for businesses of all sizes and niches, and if done correctly, it has the […]
The Differences and Core Strengths of Facebook, YouTube, and Snapchat Video
Guest post by Nicolas Le Breton A year or two from now, we think Facebook will be mostly video. That’s what an executive from Facebook was telling last year and the prophecy is about to be fulfilled: the social network was generating 8 billion video views daily in November, doubling from 4 billion in April […]
The Real Power of Facebook
A guest post from Nicolas Le Breton, a Master’s student in Webmarketing at ESSCA in Paris Everyone knows social media is necessary for marketing. However, merely setting up a Facebook page and a Twitter profile is not enough. The social media agency Komfo released a study two weeks ago that found brands’ Facebook pages reach less […]