“These are the companies and people you’re competing against every day!” The natural concern, of course, is that your rivals get a leg up on you and use it to push you into the dirt. But this client just sort of shrugged and said it’s all fine. Here’s why…
What Your Competitors Can Teach You About Content Marketing
Guest blogger Patrick Foster gives some practical ideas about learning from your competition. Did you know that 67% of leads in 2016 were generated from brand blogs? Or that 63% of B2B marketers say that their most effective content is infographics? Without statistics and evidence from competitor research at your fingertips, it can be difficult […]