As we developed these ideas over the last many years we honed our hiring process and developed our practices, and these principles helped us grow a driven, independent, successful, and incentivized team.
This is how people are taught to approach work when there is no clear priority – clear away the easy things, the low-hanging fruit, and then the rest of it looks easier. Less daunting.
We often, colloquially, say that we’re “in the business of [insert industry].” But there is a difference between being in the business and being on the business. This concept comes from a book called The E-Myth, by Michael Gerber, which is highly recommended for business owners.
A good friend of mine recently told me I needed to work on cultivating my laziness. That is true for any business owner. We tend to be hands-on, hard-working people, and that isn’t always the best path forward – for the company or for ourselves.
All work, at any level in the organization, should be double-checked by somebody. That does not mean that the owner of the business should be looking over the collective shoulders of every employee in every department. That’s neither desirable nor feasible.
If your meeting takes too long, then the efficiency of each team could drop, raising the costs associated with holding the meeting. You also don’t want to unduly bore your employees. You wouldn’t be the cool boss if you did that.
We want to make sure that we have plenty of time for conversations and time planned for internal company exchanges at clients’ businesses. We need to be able to send data out and get data back from the client and account for this time in our projections. Without time budgeted for this, you won’t be able to manage the project well, and things will start to fall apart!
This gives us enough money to get the project done and paid along the way, and our client feels like they’ve got the final say on when the project is up to their standards. They can effectively put their seal of approval on the finished product by sending that final payment.
Put that jacket back on, it’s not what it sounds like! Selling naked is getting into the meeting, presenting value, and teaching right off the bat. Here’s how we…
The other very important aspect of billing a flat fee project is that you must hold your client to their scope of work! When someone is buying something from you for a set price, the things you are agreeing to do for them must also be set.