Guest post by Kate Thora
Apps have never been as popular as they are today. As technology advances, more and more people use their favorite apps to help them with aspects of their everyday lives. From social media to video streaming, in some homes apps are used more than TVs, laptops and game consoles. The sheer popularity of apps means that if you can create one that sparks a cord with the app market you can become an overnight success.
However, while the popularity means you have a chance to make your mark, it also means that thousands upon thousands of people also have a chance, making the app market over-saturated. So, how do you work your way around that? Well, here is a helpful guide on how to make an app that stands out from the crowd.
Research the market.
The first step that you need to take when trying to stand out of any saturated market is research. Doing extensive research is the best way to figure out how to put your best foot forward. Make a long list of popular apps on the market as well as what they provide and what kind of people use them and how often.
This is a win-win method; not only will you be able to see what specific aspects of the app market are oversaturated but you will also have a clearer view of what is missing from the market. Securing this knowledge will give you the opportunity to make a significant impact with your app.
Find your niche.
Once you have researched the market as a whole, you can get down to the nitty-gritty specifics of the app market and find a path that best suits your skill set.
A common mistake people make is going for whatever type of app is popular. Don’t make this same mistake. Find your niche; this is the best way to get the most out of your app as well as standing out from the crowd.
Figure out what your customers need.
Another common trap app makers fall into is not listening to their audience. This is something that you can use to your advantage. Remember that data is your best friend, and you should use it whenever you can. For example, you can go through app reviews with a fine tooth comb and find recurring problems customers have with apps and use that info to make your app stronger as well as a prime selling point.
If you can figure out what customers need you are well on your way to creating an app that will be well received even in an app-saturated market.
Offer a personalized experience.
As mentioned above, because there are so many apps on the market a lot of simple aspects of making your customers happy are forgotten in a rush to capitalize on the booming industry. One of the most common aspects that are forgotten is offering a personalized experience.
This should be on the top of your list when making an app. Simple things like automated emails referencing the customer by their first name and an active social media account that makes a point of offering help to customers can go a long way to making a customer feel happy and making your app popular.
Build a unique marketing campaign.
Once all of the above is in order, you know that you have an app that is useful, unique and has a market that needs it. Now you might think your work is done but you can still fall at the last hurdle which is selling your app.
You need to build a marketing campaign that is unique to your app to get the best response. Do some research on popular methods and try something a little different. There are many ways to market your product without treading over worn out ground. Look at your competition and find a way to sell your product in the same way, but with your own unique touch.
And there you have it, now you know what are the best techniques to stand out in the saturated app market. Take note of the tips above and put them into practice when getting your app off the ground. Good luck!
Kate Thora is a Senior Content Specialist for Uphours, an online resource with information about businesses worldwide. Her artistic soul manifests itself also in her love for singing and dancing, especially to traditional Indian music. Follow her on Twitter @katethora1