Customer Support: How Much Should You Be Spending?

Customer Support: How Much Should You Be Spending?

Customer acquisition and retention are key factors to running a successful SaaS. If you have a killer product, but subpar customer support service, you likely aren’t going to keep existing customers around for very long, much less attract new ones. To keep your...
What to do When The Customer is Wrong

What to do When The Customer is Wrong

From our guest author Adam Erhart The customer is always right. We’ve heard it time and time again, but is “always” really the right word? Isn’t there some conceivable situation where maybe, just maybe, the customer is actually wrong? Of course. But maybe you’ve also...